TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations